Quality, data-driven content.

Cut through the noise with quality, data-driven content. We are a boutique agency—specialising in data-backed B2B content marketing—that is serving the world out of Singapore. Tap on our network of experienced creatives and communications professionals to elevate your company’s content. Undergirding it all is impeccable servicing, which we believe forms the basis of long-lasting, sustainable relationships.

More than 52% of B2B marketers link
commerce conversions to content marketing.

*Source: Statista Content Marketing Trend Study 2023, 5^th edition

Our Story

Cove Communications was founded by Loo Po Li. Po Li’s engineering background, in combination with her experience in narrative journalism, led her to develop Cove’s “voice” for content: data-driven storytelling. She then leveraged this skill to help analysts in a global IT market research firm develop thought-leadership assets for names like Google, Red Hat, AWS, Workday, HPE and more.

Po Li has developed a deep network across industries, media types, and geographies over her decades-long career. Now, she acts as a bridge between experienced creatives like herself and corporates who believe in quality, data-driven content. With a keen eye for talent and potential, she is matching creatives from around Asia-Pacific and beyond to plug gaps in content development and strategy in companies, large and small.

We believe in:

Integrity and accuracy

“Stickitivity” with stories

Impeccable service

Sustainable relationships

Our Team

Our network spans individuals and companies across the creative and communications spectrum.

Our content development team features expertise in the following areas:

We work with partners who have the following capabilities:

Testimonials

Choice words from those who have worked with Cove’s Founder and CEO.

"Working with Po Li is so great. She's insightful and makes every effort to produce good works. She turns technical write-ups into something easily understood. That's truly a gift she possesses.”

Serena Yap (Account Manager, ArtNexus Design) Provided copywriting, editing and proofreading services for the 10th Anniversary Booklet for a Research Institute.

“I have worked with Po Li for a few years now and she is one of the most insightful, meticulous and well-rounded writer and editor I have ever known. She puts a lot of thinking through in her content approach and offers invaluable expertise in developing content. Not to mention she is so positive and collaborative whenever we worked together, I can’t recommend Po Li enough.”

Pauline Yoong (Regional Head of Digital, PRecious Communications) Promoted services offered by newly launched satellite. Assets included: content strategy, LinkedIn posts and banners, white paper, infographic, strategy guide, fact sheet.

“I had the pleasure of working with Po Li on a number of customer projects in a previous role. She is a meticulous project manager - pays attention to details and has a flair of storytelling, I would highly recommend her to anyone seeking support in marketing content creation and management.”

Jessie Cai (Assistant Director, Infocomm Media Development Authority, Singapore) Provided editorial/design direction and project management to Jessie, whose role required her to develop thought-leadership assets for a global IT market intelligence firm using the firm’s research. Assets included: infographics, e-books, social tiles, white papers.